01 Start with familiar faces
Customer reactivation
$500 / campaign
I text your past customers, handle the replies, and book appointments. You approve the offer and every message.
Backed by the reactivation guarantee
For holiday light installers
Get your lighting calendar ready for November.
I run the outreach and ads. You do the installs. Start with people who already know your work.
For lighting specialists and businesses adding a winter service.
A brighter season starts here 2026
The season is short.
Views don’t fill a calendar.
Your campaign needs to reach homeowners while they’re choosing—not after your best installation dates have passed.
The offer
Book the season.
Know the cost.
Past customers first, new homeowners next. Pick the services that fit your capacity.
02 Reach new customers
Facebook & Instagram ads
$500 / month to start
I run the ads. You do the work. Your ad budget goes directly to Meta, and the accounts stay yours.
Ad spend is separate from my fee
03 Show the work
On-site video
Optional / quoted separately
A crew comes to you and films your business. Real footage of what you do, for people deciding who to hire.
Scope and availability agreed first
Your season, at a glance
The lights go up later.
The planning starts now.
Use your available install dates to work backward. The message and budget should follow your capacity.
Bring past customers back.
Reach people who already know your work. Offer early booking.
Get in front of new customers.
Run ads while homeowners are choosing an installer.
Work with the space you have.
Keep offers in line with your remaining installation dates.
Keep the focus on the work.
Handle installs, seasonal service, and the agreed takedown schedule.
A planning guide. Your dates depend on capacity, weather, and local demand.
Your roadmap
A clear plan from call to calendar.
You know what happens next, who handles it, and what we’re working toward.
- Talk it through
Make a plan that fits.
We look at your service area, customer list, and open calendar. Then we pick the right starting point.
- Agree & approve
Know the terms up front.
We agree on the scope, fee, and target. You approve the offer and wording before anything goes out.
- Launch & follow up
I handle the conversations.
I run the campaign and follow up on replies. Interested customers get a time on your calendar.
- Review & decide
See what actually happened.
We review the attended appointments and decide what comes next. You stay in control of the work.
Try the conversation
See it from your customer’s side.
Here’s a simple example of the follow-up I handle for you. Choose a reply to see where the conversation could go.
Your real campaign is written for your business. Your name, your offer, your tone, and your available dates. We agree on the wording before anything goes out.
Illustrative messages, not a real customer conversation. The names in brackets show where your details would go. Nothing you choose here sends a text or books a visit.
Sample conversation
What I’m handling
This sample is a starting point. In your campaign, I tailor the wording, handle replies, and work toward an appointment that fits your calendar.
Before we talk
Good questions. Straight answers.
The details that matter before you commit.
What does it cost?
Customer reactivation is $500 for a campaign. Facebook and Instagram ad management starts at $500 a month. Your ad budget is separate and paid directly to Meta. Optional video is quoted separately.
How does the reactivation guarantee work?
Before starting, I put the attended-appointment target and campaign deadline in writing. If I miss that agreed target, I refund the full $500 reactivation fee. An appointment means a visit or estimate where the customer shows up; it does not mean a completed, paid job.
What if my customer list is a mess?
Invoices, a contact export, or scattered records are a starting point. We check which past customers you have permission to contact, then agree on the offer. You approve the message before it goes out.
Do I need to run ads as well?
No. We can start with your past customers. Ads are a separate service for reaching new people. On the call, we decide what fits your list, budget, and available time.
I add holiday lighting to another service. Does this fit?
Yes, if you are ready to handle the installs. People who hire you for gutters, windows, washing, or landscaping already know your work. We can discuss a lighting offer for the customers you have permission to contact.
A conversation. A clear next step.
Let’s talk about your lighting season.
Bring a rough idea of your customer list and the install dates you want to fill.
Book a strategy callSame-day replies, usually within a couple of hours.